Have you heard of Pinterest? It’s a social networking site that serves as an online bulletin board that allows you to “pin” media.

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LivingSenior.com knows about Pinterest, and they’re using it as a resource for sharing inspirational bits of the Web (stories, graphics and information) aimed at the growing Baby Boomer generation. Is the Internet a viable way to market to seniors? LivingSenior.com thinks so, in a statement from Marketing Manager James Connolly:

“Social media and reaching a growing number Baby Boomers has always been an important aspect of the LivingSenior.com site. This expansion with Pinterest means that we can reach more people on a personal level through inspirational articles, images, infographics, stories and blogs. By sharing on Pinterest we are pinning our readers stories to a global community bulletin board.” This statement came from James Connolly, marketing manager of LivingSenior.com.”

(Source: PRWEB)

Do any of One On One’s readers use Pinterest? Let us know if you do!



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