Anthony J. Mullen has more than 20 years of experience in marketing and managing senior housing and care communities. He has been an executive officer in three major companies within the industry, and was the founder and CEO of Traditions of America, a mid-Atlantic builder of active adult communities, which he sold in 2000. He has experience across the entire spectrum of the continuum of care. Mr. Mullen was also a founder of the NIC, where he served on the Board and Executive Committees for 12 years. One of the industry’s leading applied researchers, he has developed key industry guidelines for sales and marketing metrics. He is also founder of the Advanced Sales and Marketing Summit, an annual event that has promoted the best practices in senior sales for 15 years.

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