oneonone

All you need is Love!

All you need is Love!  Powerful stuff. This article is very instructive as to what we need to connect with Prospects. To me the prescription for “therapeutic empathy” is right on. Success follows we are willing “to go out… Continue reading

Shining a Brighter Light on AL

Tonight, PBS Frontline will air an investigative report entitled “Life and Death in Assisted Living,” also featured on PBS’s website.

Unfortunately for the industry, Frontline focuses on a handful of negative stories and has so far painted a picture… Continue reading

Responses From June Training

One On One recently trained a group of senior living professionals at The Gatesworth in St. Louis. Below is some of the praise for the program and ways that One On One’s selling style will help in the attendees’ sales… Continue reading

Being A Sales Hero

With the latest Superman movie in theaters, comic-book heroes are in the public eye once again. But what do caped crusaders have to do with senior sales?

Sales training attendee Jennifer English, of Keystone Woods in Springfield, MA, identifies with… Continue reading

What’s Behind Ageism?

After overcoming his own misconceptions about older adults, Michael North, a researcher from Princeton University, joined psychology professor Susan Fiske to find answers to an important societal question: where does ageism come from?

The results they found, as published… Continue reading

A Clever CFU From Cedarvale

Cedarvale Lodge Retirement Community in Keswick, Ontario, demonstrated a thoughtful, yet cost-effective, CFU (creative follow-up) sent to one of their prospects.

The prospect had said earlier that she was “waiting for a sign,” and worried that the food would… Continue reading

Trainees Weigh In

One On One has received a lot of feedback including success stories and new ways to adapt Prospect-Centered Selling. Read a few of the responses to our anonymous surveys below. Thanks again, trainees!

Follow-up Success:

WONDERFUL NEWS!!
 

What to Measure: Move-ins and More

In December, ALFA’s Senior Living Executive published the article “Marketing Metrics: How Many Inquiries and Tours to Move-Ins?”.

Author Adam Stone brings together several voices from senior living communities across the country to find what they measure and how… Continue reading

NIC Event Speakers Announced

The National Investment Center has announced the speakers for its 2013 Regional Conference: A Skilled Nursing and Seniors Investment Forum taking place March 5-7 at the Hilton San Diego Bayfront.

Keynote Speakers

(from NIC newsletter):

Senator Tom Daschle – the… Continue reading

2012 Summit in Scottsdale

This year’s Advanced Sales & Marketing Summit will take place at the Montelucia Resort and Spa in Scottsdale, AZ, on December 3-4.

Hosted by Anthony Mullen, the Summit will feature the following speakers:

Max Camerlain, V.P. Sales &… Continue reading

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