2012 Summit in Scottsdale

This year’s Advanced Sales & Marketing Summit will take place at the Montelucia Resort and Spa in Scottsdale, AZ, on December 3-4.

Hosted by Anthony Mullen, the Summit will feature the following speakers:

Max Camerlain, V.P. Sales &… Continue reading

“The Power of Pricing”

In the recent issue of ALFA’s Senior Living Executive Magazine, author Jim Moore, of Moore Diversified Services, Inc., presents pricing strategies for senior housing in “Power of Pricing” (full article available here).

Moore details the best… Continue reading

Measuring Success in Seniors Housing Sales

David Smith and Alexandra Fisher present a unique and effective way for measuring success in senior housing sales with their recently published article in NIC’s latest edition of the Seniors Housing & Care Journal.

(From the NIC website)

“One… Continue reading

2012 ALFA Expo in Dallas

The 2012 ALFA Conference and Expo is scheduled for May 16-18 in Dallas, TX.

Speakers will include Margaret Wylde of ProMatura Group, Peter Sheahan of ChangeLabs, Adam Gazzaley of Neuroscience Center at the University of California and Bill Strickland of… Continue reading

Getting Past Ageism

Ageism is the stereotyping and discrimination of a person based on their age.

Older adults arguably take the brunt of ageism in the U.S., with a recent New York Times article reporting that 30 percent of people age 53 and… Continue reading

Prospect-Centered Selling℠ in Action

A key strategy in Prospect Centered Selling℠, is to spend more time in the “Selling Zone” and to build relationships with the prospect.

Such is the case with a story that comes to us from Specialty Living in Ontario.

It… Continue reading

Owners: What to Expect From 2012

In an ALFA Update report (read it here), housing experts from companies (including senior living brokerage firm Marcus & Millichap) give their forecasts for this year’s senior housing market.

The verdict: while the years leading to 2011 were marked… Continue reading

NIC National Conference Announced for Sept. 2012

The National Investment Center (NIC) presents its 22nd National Conference in Chicago from September 19-21. More information is available here.

(From the NIC announcement) “The NIC National Conference brings together C-Level Executives, Vice Presidents and Managers from the financial… Continue reading

David Smith Article to be Published

David Smith, Founder and Principal of One On One, has authored a full article on the “Stages of Change” model (a brief introduction of stages of change here) to be featured in the upcoming 2012 edition of Seniors Housing… Continue reading

Aging Into the Future

PBS and Vital Pictures present a documentary that explores the changing global landscape of aging in society (visit the site here). As time progresses, humans have extended their life expectancy by decades; in 1900 the age was 47, now… Continue reading