Marketing

Shining a Brighter Light on AL

Tonight, PBS Frontline will air an investigative report entitled “Life and Death in Assisted Living,” also featured on PBS’s website.

Unfortunately for the industry, Frontline focuses on a handful of negative stories and has so far painted a picture… Continue reading

What to Measure: Move-ins and More

In December, ALFA’s Senior Living Executive published the article “Marketing Metrics: How Many Inquiries and Tours to Move-Ins?”.

Author Adam Stone brings together several voices from senior living communities across the country to find what they measure and how… Continue reading

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