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David Smith Article to be Published

David Smith, Founder and Principal of One On One, has authored a full article on the “Stages of Change” model (a brief introduction of stages of change here) to be featured in the upcoming 2012 edition of Seniors Housing… Continue reading

Prospect-Centered Selling

I. Overview

What if you could extend and enhance the lives of hundreds of thousands of senior adults by inspiring them to leave homes that no longer fit their lifestyle needs? Given the incredible benefits offered, as well as very… Continue reading

2012 ALFA Expo in Dallas

The 2012 ALFA Conference and Expo is scheduled for May 16-18 in Dallas, TX.

Speakers will include Margaret Wylde of ProMatura Group, Peter Sheahan of ChangeLabs, Adam Gazzaley of Neuroscience Center at the University of California and Bill Strickland of… Continue reading

Getting Past Ageism

Ageism is the stereotyping and discrimination of a person based on their age.

Older adults arguably take the brunt of ageism in the U.S., with a recent New York Times article reporting that 30 percent of people age 53 and… Continue reading

Effective Direct Mail Campaigns

Following his presentation at the Advanced Sales & Marketing Summit, Aaron D’Costa, Chief Business Development Officer for Pathway Senior Living, shared some of his experiences with direct mail campaigns.

Targeted lists and economic printing options, he says, are… Continue reading

Wrinkle Think

Wrinkle Think is a website provided by Senior Living Communities with a mission that includes “redefining America’s conversation on aging.” Wrinkle Think contributors offer their personal stories as well as those taken from the mainstream media that challenge preconceptions of… Continue reading

Learning Through Legacy

Senior adults are often an excellent source of knowledge and first-hand history.

The Cornell Legacy Project, led by Karl Pillemer, a professor in the College of Human Ecology at Cornell University as well as the Weill Cornell Medical College,… Continue reading

Erickson School of Aging

Hosted by the University of Maryland, Baltimore County, the Erickson School of Aging, Management and Policy is an institution that takes a hands-on approach to educating and training potential leaders who will enhance the lives of senior adults.

National Investment Center

The National Investment Center (NIC) was founded in 1991 and has since become an important industry resource for financial research and assessments in senior housing. The organization offers several publications including a free monthly newsletter and an annual conference.

American Seniors Housing Association

The American Seniors Housing Association (ASHA) is an organization based in Washington D.C. and led by executives who are involved in stages of seniors housing including financing, development and operations. Membership includes both for-profit and non-for-profit operators who develop market-driven… Continue reading