People and Organizations

Effective Direct Mail Campaigns

Following his presentation at the Advanced Sales & Marketing Summit, Aaron D’Costa, Chief Business Development Officer for Pathway Senior Living, shared some of his experiences with direct mail campaigns.

Targeted lists and economic printing options, he says, are… Continue reading

Wrinkle Think

Wrinkle Think is a website provided by Senior Living Communities with a mission that includes “redefining America’s conversation on aging.” Wrinkle Think contributors offer their personal stories as well as those taken from the mainstream media that challenge preconceptions of… Continue reading

Learning Through Legacy

Senior adults are often an excellent source of knowledge and first-hand history.

The Cornell Legacy Project, led by Karl Pillemer, a professor in the College of Human Ecology at Cornell University as well as the Weill Cornell Medical College,… Continue reading

Erickson School of Aging

Hosted by the University of Maryland, Baltimore County, the Erickson School of Aging, Management and Policy is an institution that takes a hands-on approach to educating and training potential leaders who will enhance the lives of senior adults.

National Investment Center

The National Investment Center (NIC) was founded in 1991 and has since become an important industry resource for financial research and assessments in senior housing. The organization offers several publications including a free monthly newsletter and an annual conference.

American Seniors Housing Association

The American Seniors Housing Association (ASHA) is an organization based in Washington D.C. and led by executives who are involved in stages of seniors housing including financing, development and operations. Membership includes both for-profit and non-for-profit operators who develop market-driven… Continue reading


Despite its name, the Assisted Living Federation of America (ALFA) is an organization that encompasses every stage and facet of senior living, not only assisted living.

Headquartered in Washington D.C., ALFA is the largest national organization focused on professionally operated… Continue reading

Getting On the Same Level

Keynote speaker at this year’s Advanced Sales Summit, Lyman “Manny” Steil, Chairperson of the International Listening Leaders Institute, offered valuable advice on the importance of communication in relationship building, including senior sales.

In the following interview excerpt, Steil covers one of several stages of communication, the “phatic” level. This being the “chit-chat of life,” he says that what may seem like a trivial activity is actually an important first step.

According to David Smith, President of One On One, these interactions are important for developing common denominators between prospects and salespeople in seniors housing.

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Anthony Mullen

Anthony J. Mullen has more than 20 years of experience in marketing and managing senior housing and care communities. He has been an executive officer in three major companies within the industry, and was the founder and CEO of Traditions… Continue reading

Talking the Talk







David Solie explains how enlightened communication with older adults can improve senior sales and marketing strategies

When aging adults enter a new stage of life, the process is often a challenge. Both family members… Continue reading