Marketing and Management

Shining a Brighter Light on AL

Tonight, PBS Frontline will air an investigative report entitled “Life and Death in Assisted Living,” also featured on PBS’s website.

Unfortunately for the industry, Frontline focuses on a handful of negative stories and has so far painted a picture… Continue reading

What to Measure: Move-ins and More

In December, ALFA’s Senior Living Executive published the article “Marketing Metrics: How Many Inquiries and Tours to Move-Ins?”.

Author Adam Stone brings together several voices from senior living communities across the country to find what they measure and how… Continue reading

NIC Event Speakers Announced

The National Investment Center has announced the speakers for its 2013 Regional Conference: A Skilled Nursing and Seniors Investment Forum taking place March 5-7 at the Hilton San Diego Bayfront.

Keynote Speakers

(from NIC newsletter):

Senator Tom Daschle – the… Continue reading

2012 Summit in Scottsdale

This year’s Advanced Sales & Marketing Summit will take place at the Montelucia Resort and Spa in Scottsdale, AZ, on December 3-4.

Hosted by Anthony Mullen, the Summit will feature the following speakers:

Max Camerlain, V.P. Sales &… Continue reading

“The Power of Pricing”

In the recent issue of ALFA’s Senior Living Executive Magazine, author Jim Moore, of Moore Diversified Services, Inc., presents pricing strategies for senior housing in “Power of Pricing” (full article available here).

Moore details the best… Continue reading

Measuring Success in Seniors Housing Sales

David Smith and Alexandra Fisher present a unique and effective way for measuring success in senior housing sales with their recently published article in NIC’s latest edition of the Seniors Housing & Care Journal.

(From the NIC website)

“One… Continue reading

A Pin-Win Situation?

Have you heard of Pinterest? It’s a social networking site that serves as an online bulletin board that allows you to “pin” media.

LivingSenior.com knows about Pinterest, and they’re using it as a resource for sharing inspirational bits of the… Continue reading

Friending, The “Old-Fashioned” Way

The Face to Face Book: Why Real Relationships Rule in a Digital Marketplace highlights the importance of word-of-mouth and face-to-face interactions in the digital age. In a time of Facebook, authors Ed Keller and Brad Fay argue that “real” relationships… Continue reading

Prospect-Centered Selling

I. Overview

What if you could extend and enhance the lives of hundreds of thousands of senior adults by inspiring them to leave homes that no longer fit their lifestyle needs? Given the incredible benefits offered, as well as very… Continue reading

Owners: What to Expect From 2012

In an ALFA Update report (read it here), housing experts from companies (including senior living brokerage firm Marcus & Millichap) give their forecasts for this year’s senior housing market.

The verdict: while the years leading to 2011 were marked… Continue reading

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