Marketing and Management

Effective Direct Mail Campaigns

Following his presentation at the Advanced Sales & Marketing Summit, Aaron D’Costa, Chief Business Development Officer for Pathway Senior Living, shared some of his experiences with direct mail campaigns.

Targeted lists and economic printing options, he says, are… Continue reading

Confronting Emotion (From Provider Magazine)

Even though financial concerns are often a part of the sales process in seniors housing, are they the end-all determining factor? Not so, according to David Smith and the salespeople he has helped train.

In a 2009 interview with Provider… Continue reading

Connecting With Prospects

While results aren’t always immediate, relationship-based selling is the most effective way to build a customer base and raise occupancies.

Christina Beck, the former leasing director for Mallard Cove Senior Living in Cincinnati, looks back to her experiences with One… Continue reading

Leading from Within

If you think the owners or executive directors have nothing to do with sales, think again.

Alun Skitt, executive director for Quail Ridge Senior Living, discusses his role and the role of other administrators in the selling process. When upper… Continue reading