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“The Power of Pricing”

In the recent issue of ALFA’s Senior Living Executive Magazine, author Jim Moore, of Moore Diversified Services, Inc., presents pricing strategies for senior housing in “Power of Pricing” (full article available here).

Moore details the best… Continue reading

Measuring Success in Seniors Housing Sales

David Smith and Alexandra Fisher present a unique and effective way for measuring success in senior housing sales with their recently published article in NIC’s latest edition of the Seniors Housing & Care Journal.

(From the NIC website)

“One… Continue reading

NIC National Conference Announced for Sept. 2012

The National Investment Center (NIC) presents its 22nd National Conference in Chicago from September 19-21. More information is available here.

(From the NIC announcement) “The NIC National Conference brings together C-Level Executives, Vice Presidents and Managers from the financial… Continue reading

Aging Into the Future

PBS and Vital Pictures present a documentary that explores the changing global landscape of aging in society (visit the site here). As time progresses, humans have extended their life expectancy by decades; in 1900 the age was 47, now… Continue reading

A Pin-Win Situation?

Have you heard of Pinterest? It’s a social networking site that serves as an online bulletin board that allows you to “pin” media.

LivingSenior.com knows about Pinterest, and they’re using it as a resource for sharing inspirational bits of the… Continue reading

David Smith Article to be Published

David Smith, Founder and Principal of One On One, has authored a full article on the “Stages of Change” model (a brief introduction of stages of change here) to be featured in the upcoming 2012 edition of Seniors Housing… Continue reading

Friending, The “Old-Fashioned” Way

The Face to Face Book: Why Real Relationships Rule in a Digital Marketplace highlights the importance of word-of-mouth and face-to-face interactions in the digital age. In a time of Facebook, authors Ed Keller and Brad Fay argue that “real” relationships… Continue reading

Prospect-Centered Selling℠ in Action

A key strategy in Prospect Centered Selling℠, is to spend more time in the “Selling Zone” and to build relationships with the prospect.

Such is the case with a story that comes to us from Specialty Living in Ontario.

It… Continue reading

Independent Living Leads Occupancy Recovery

According to recent figures from the National Investment Center (available at http://www.nic.org/research/signals/signal4q11.aspx), the figures for 4Q11 show a strong increase in independent living occupancy, particularly in freestanding properties. However, the figures for independent living in CCRCs have not shown the… Continue reading

Prospect-Centered Selling

I. Overview

What if you could extend and enhance the lives of hundreds of thousands of senior adults by inspiring them to leave homes that no longer fit their lifestyle needs? Given the incredible benefits offered, as well as very… Continue reading

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