What’s Behind Ageism?

After overcoming his own misconceptions about older adults, Michael North, a researcher from Princeton University, joined psychology professor Susan Fiske to find answers to an important societal question: where does ageism come from?

The results they found, as published… Continue reading

2012 Summit in Scottsdale

This year’s Advanced Sales & Marketing Summit will take place at the Montelucia Resort and Spa in Scottsdale, AZ, on December 3-4.

Hosted by Anthony Mullen, the Summit will feature the following speakers:

Max Camerlain, V.P. Sales &… Continue reading

“The Power of Pricing”

In the recent issue of ALFA’s Senior Living Executive Magazine, author Jim Moore, of Moore Diversified Services, Inc., presents pricing strategies for senior housing in “Power of Pricing” (full article available here).

Moore details the best… Continue reading

Measuring Success in Seniors Housing Sales

David Smith and Alexandra Fisher present a unique and effective way for measuring success in senior housing sales with their recently published article in NIC’s latest edition of the Seniors Housing & Care Journal.

(From the NIC website)

“One… Continue reading

Aging Into the Future

PBS and Vital Pictures present a documentary that explores the changing global landscape of aging in society (visit the site here). As time progresses, humans have extended their life expectancy by decades; in 1900 the age was 47, now… Continue reading

David Smith Article to be Published

David Smith, Founder and Principal of One On One, has authored a full article on the “Stages of Change” model (a brief introduction of stages of change here) to be featured in the upcoming 2012 edition of Seniors Housing… Continue reading

Friending, The “Old-Fashioned” Way

The Face to Face Book: Why Real Relationships Rule in a Digital Marketplace highlights the importance of word-of-mouth and face-to-face interactions in the digital age. In a time of Facebook, authors Ed Keller and Brad Fay argue that “real” relationships… Continue reading

Independent Living Leads Occupancy Recovery

According to recent figures from the National Investment Center (available at, the figures for 4Q11 show a strong increase in independent living occupancy, particularly in freestanding properties. However, the figures for independent living in CCRCs have not shown the… Continue reading

Owners: What to Expect From 2012

In an ALFA Update report (read it here), housing experts from companies (including senior living brokerage firm Marcus & Millichap) give their forecasts for this year’s senior housing market.

The verdict: while the years leading to 2011 were marked… Continue reading

Positive Trends in Senior Housing

The senior housing occupancy rates continued to inch upward in the fourth quarter of 2011 according to a recent news release from the National Investment Center.

The article notes that while the average occupancy rate increased 0.1 percentage points… Continue reading