Getting Past Ageism

Ageism is the stereotyping and discrimination of a person based on their age.

Older adults arguably take the brunt of ageism in the U.S., with a recent New York Times article reporting that 30 percent of people age 53 and… Continue reading

Learning Through Legacy

Senior adults are often an excellent source of knowledge and first-hand history.

The Cornell Legacy Project, led by Karl Pillemer, a professor in the College of Human Ecology at Cornell University as well as the Weill Cornell Medical College,… Continue reading

Exploring Effective Selling Practices

What factors contribute to a successful sales team? By conducting mystery shops and conducting industry research, David Smith and Margaret Wylde take 152 communities and investigate the best practices in a 2005 study: Wylde Smith Study 2004

Talking the Talk







David Solie explains how enlightened communication with older adults can improve senior sales and marketing strategies

When aging adults enter a new stage of life, the process is often a challenge. Both family members… Continue reading