Friending, The “Old-Fashioned” Way

The Face to Face Book: Why Real Relationships Rule in a Digital Marketplace highlights the importance of word-of-mouth and face-to-face interactions in the digital age. In a time of Facebook, authors Ed Keller and Brad Fay argue that “real” relationships are as important now as they ever were.

One On One received a reading recommendation for The Face to Face Book from NIC affiliate Anthony Mullen.

“This book is a true masterpiece and will be rightly held up as the seminal work for many years to come on how to correctly use social media and the Internet as part of the marketing and communications discipline,” Mullen says. “This book will be required reading for every person who cares about these topics.”

To purchase the book or find more information on Amazon.com, click on the image or the link above.

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