--- description: Blog - One On One title: Blog | David Smith --- [![One On One Sales Academy](https://oneonone.com/hubfs/logo.webp)](https://oneonone.com/) - [About](https://oneonone.com/about) - [Our Mission](https://oneonone.com/our-mission) - [Blog](https://oneonone.com/blog) - [Contact](https://oneonone.com/contact) [Members](https://academy.oneonone.com/) [Request a Demo](https://oneonone.com/book-a-demo) The One On One Blog # The human side of senior living sales. Practical ideas on Prospect-Centered Selling®, conversion, and leading a team that fills — and stays full. [All](https://oneonone.com/blog) [Prospect-Centered Selling](https://oneonone.com/blog/tag/prospect-centered-selling) [David's Sales Tips](https://oneonone.com/blog/tag/davids-sales-tips) [Occupancy & Conversion](https://oneonone.com/blog/tag/occupancy-conversion) [Leadership & Culture](https://oneonone.com/blog/tag/leadership-culture) [Sales Summit](https://oneonone.com/blog/tag/sales-summit) [In the News](https://oneonone.com/blog/tag/in-the-news) [In the News](https://oneonone.com/blog/tag/in-the-news) ## [AARP's Movies for Grownups Selects A Matter of Time for Worldwide Screening November 5](https://oneonone.com/blog/aarps-movies-for-grownups-selects-a-matter-of-time-for-worldwide-screening-november-5) The senior living documentary A Matter of Time, executive produced by David A. Smith, streams free worldwide November 5 on AARP's Short Film Night. One On One Sales Academy · 3 min read · October 29, 2026 [Read the article →](https://oneonone.com/blog/aarps-movies-for-grownups-selects-a-matter-of-time-for-worldwide-screening-november-5) [Occupancy & Conversion](https://oneonone.com/blog/tag/occupancy-conversion) ### [Filling Up Is Just the Beginning](https://oneonone.com/blog/filling-up-is-just-the-beginning) Reaching 100% occupancy isn't the finish line — it's the start. See how Prospect-Centered Selling® helps senior living teams sustain full ... David Smith · 8 min read · August 13, 2026 [The Human Side of Sales](https://oneonone.com/blog/tag/the-human-side-of-sales) ### [The Hidden Costs of Constant Urgency](https://oneonone.com/blog/the-hidden-costs-of-constant-urgency) The healthiest senior living organizations allow sales teams to cultivate relationships, not just chase move-ins. Reed Davis · 3 min read · June 2, 2026 [Sales Summit](https://oneonone.com/blog/tag/sales-summit) ### [Sales Summit 2025: From Transaction to Transformation in Senior Living](https://oneonone.com/blog/the-2025-sales-summit-turning-transaction-into-transformations) A recap of the 2025 One On One Sales Summit featuring industry speakers and more. Reed Davis · 5 min read · December 10, 2025 [Prospect-Centered Selling](https://oneonone.com/blog/tag/prospect-centered-selling) ### [Answering the Occupancy Question with PCS](https://oneonone.com/blog/answering-the-occupancy-question-with-pcs) In Senior Housing News’ feature, One On One Sales Academy's Jeff Gronemeyer and Edie Smith offer a blueprint for industry wide occupancy ... David Smith · 3 min read · September 2, 2025 [Leadership & Culture](https://oneonone.com/blog/tag/leadership-culture) ### [A Leadership Lesson from My 14-Year-Old Daughter and Her New Coach](https://oneonone.com/blog/a-leadership-lesson-from-my-14-year-old-daughter-and-her-new-coach) A culture that views failure as a learning opportunity fosters loyalty and motivation, with team members more likely to be more engaged and ... Reed Davis · 3 min read · August 26, 2025 [Leadership & Culture](https://oneonone.com/blog/tag/leadership-culture) ### [Senior Living Professionals Need a Sales Community, So We Built One](https://oneonone.com/blog/senior-living-professionals-need-a-sales-community-so-we-built-one) PCS is the most effective approach to boosting conversions and market success. Sales Academy lets members to learn, connect, and master PCS ... David Smith · 9 min read · August 26, 2025 [The Human Side of Sales](https://oneonone.com/blog/tag/the-human-side-of-sales) ### [How I Learned That Listening is Key to Conversions in Senior Living](https://oneonone.com/blog/how-i-learned-that-listening-is-key-to-conversions-in-senior-living) Great selling in the world of senior housing is in creating emotional trust and space where people feel empowered to be honest about fears ... David Smith · 3 min read · August 26, 2025 [Occupancy & Conversion](https://oneonone.com/blog/tag/occupancy-conversion) ### [These 2 Daily Habits Will Increase Your Team’s Sales Results](https://oneonone.com/blog/these-2-daily-habits-will-increase-your-teams-sales-results) enior living conversion rates hover stubbornly around an average of 10%. You've got plenty of leads. How do you convert them to satisfied ... Reed Davis · 5 min read · August 26, 2025 [The Human Side of Sales](https://oneonone.com/blog/tag/the-human-side-of-sales) ### [Do You Sell Senior Living Like a Hammer?](https://oneonone.com/blog/sell-senior-living-hammer) Don't offer a solution before you have understand their situation. When our Prospects think out loud, explore their concerns, and find ... Reed Davis · 3 min read · August 26, 2025 [Older posts →](https://oneonone.com/blog/author/david-smith/page/2) [![One On One Sales Academy](https://oneonone.com/hubfs/logo.webp)](https://oneonone.com/) “To transform sales into a productive experience that advances readiness, one prospect at a time.” #### Academy - [About](https://oneonone.com/about) - [Our Mission](https://oneonone.com/our-mission) - [Testimonials](https://oneonone.com/testimonials) - [Our Team](https://oneonone.com/our-team) #### Resources - [Sales Summit 2026](https://oneonone.com/summit) - [Blog](https://oneonone.com/blog) - [Members Page](https://academy.oneonone.com/) #### Get started - [Contact](https://oneonone.com/contact) - [Request a Demo](https://oneonone.com/book-a-demo) - [hello@oneonone.com](mailto:hello@oneonone.com) © 2026 One On One Sales Academy [Website Designed & Developed by Austera Group](https://austeragroup.com/)