---
description: In this installment of ‘David Smith’s Best Practices in Senior Housing Sales’, David covers the subject of ‘conversion rates’ and how senior living sales counselors should approach and assess that concern. Through the Prospect-Centered® approach, David explains how proportioned, meaningful time in the selling zone corresponds to move-in success, and what that time should look like with qualified prospects.
title: "David’s Sales Tips: Concerned About Conversion Rates? - One On One"
image: https://oneonone.com/hubfs/ScreenShot2022-03-22at12.03.28PM-1536x792.png
---

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# David’s Sales Tips: Concerned About Conversion Rates?

**David Smith** · July 29, 2025 · 1 min read

 

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In this installment of ‘David Smith’s Best Practices in Senior Housing Sales’, David covers the subject of ‘conversion rates’ and how senior living sales counselors should approach and assess that concern. Through the Prospect-Centered® approach, David explains how proportioned, meaningful time in the selling zone corresponds to move-in success, and what that time should look like with qualified prospects.

This video was produced by [Sherpa CRM](https://sherpacrm.com).

Written by **David Smith**

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