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A Clever CFU From Cedarvale

Cedarvale Lodge Retirement Community in Keswick, Ontario, demonstrated a thoughtful, yet cost-effective, CFU (creative follow-up) sent to one of their prospects.

The prospect had said earlier that she was “waiting for a sign,” and worried that the food would… Continue reading

Being A Sales Hero

With the latest Superman movie in theaters, comic-book heroes are in the public eye once again. But what do caped crusaders have to do with senior sales?

Sales training attendee Jennifer English, of Keystone Woods in Springfield, MA, identifies with… Continue reading

Shining a Brighter Light on AL

Tonight, PBS Frontline will air an investigative report entitled “Life and Death in Assisted Living,” also featured on PBS’s website.

Unfortunately for the industry, Frontline focuses on a handful of negative stories and has so far painted a picture… Continue reading

All you need is Love!

All you need is Love!  Powerful stuff. This article is very instructive as to what we need to connect with Prospects. To me the prescription for “therapeutic empathy” is right on. Success follows we are willing “to go out… Continue reading

What's Behind Ageism?

After overcoming his own misconceptions about older adults, Michael North, a researcher from Princeton University, joined psychology professor Susan Fiske to find answers to an important societal question: where does ageism come from?

The results they found, as… Continue reading

Trainees Weigh In

One On One has received a lot of feedback including success stories and new ways to adapt Prospect-Centered Selling. Read a few of the responses to our anonymous surveys below. Thanks again, trainees!

Follow-up Success:


Prospect-Centered Selling

I. Overview

What if you could extend and enhance the lives of hundreds of thousands of senior adults by inspiring them to leave homes that no longer fit their lifestyle needs? Given the incredible benefits offered, as well as very… Continue reading

Aging Into the Future

PBS and Vital Pictures present a documentary that explores the changing global landscape of aging in society (visit the site here). As time progresses, humans have extended their life expectancy by decades; in 1900 the age was 47, now… Continue reading

MPRS Speaking Engagement

On Sept. 14, David Smith will be presenting for the Marketing and Public Relations Society. To learn more, visit

S’il y a un problème d’étalonnage et que les causes… Continue reading

Share Your Professional Questions

All For One is a place to share valuable input and reflect on your experiences with senior sales and marketing. Whether or not you’ve attended One On One training, if you are a professional in or relating to the senior… Continue reading