Prospect-Centered Selling℠

A Clever CFU From Cedarvale

Cedarvale Lodge Retirement Community in Keswick, Ontario, demonstrated a thoughtful, yet cost-effective, CFU (creative follow-up) sent to one of their prospects.

The prospect had said earlier that she was “waiting for a sign,” and worried that the food would… Continue reading

Shining a Brighter Light on AL

Tonight, PBS Frontline will air an investigative report entitled “Life and Death in Assisted Living,” also featured on PBS’s website.

Unfortunately for the industry, Frontline focuses on a handful of negative stories and has so far painted a picture… Continue reading

All you need is Love!

All you need is Love!  Powerful stuff. This article is very instructive as to what we need to connect with Prospects. To me the prescription for “therapeutic empathy” is right on. Success follows we are willing “to go out… Continue reading

Trainees Weigh In

One On One has received a lot of feedback including success stories and new ways to adapt Prospect-Centered Selling. Read a few of the responses to our anonymous surveys below. Thanks again, trainees!

Follow-up Success:

WONDERFUL NEWS!!
 

Prospect-Centered Selling

I. Overview

What if you could extend and enhance the lives of hundreds of thousands of senior adults by inspiring them to leave homes that no longer fit their lifestyle needs? Given the incredible benefits offered, as well as very… Continue reading

MPRS Speaking Engagement

On Sept. 14, David Smith will be presenting for the Marketing and Public Relations Society. To learn more, visit www.mprsociety.org.

S’il y a un problème d’étalonnage et que les causes… Continue reading

Archives