2026 Sales Summit | Sales Academy

Reserve your seat

Sales Academy Members attend for $900. Not a member? Join at $200/month — your first month costs less than the $300 you save on the ticket.

Non-member

$1,200

Full two-day Summit access
All keynotes, panels & the film premiere
Networking with best-in-class peers

Best value

Member + Summit

$900 / ticket

Save $300 on every ticket, every year

Everything in the non-member ticket
Join the Academy at $200/month per community (billed separately) and register at the member rate
Member pricing locked in for future Summits

Join & Register

The Details

When

September 14–16, 2026

Where

The Royal Sonesta Park Plaza, St. Louis, MO

Stay

Special room rates at the host hotel. Book your room before the block closes.

Pricing

$900 Sales Academy members · $1,200 non-members. Membership pays for itself before you arrive.

What's included in my ticket?

Full access to all two days: keynotes, panels, the documentary premiere, and networking with best-in-class senior living sales professionals.

How do I get the member rate?

Choose "Join & Register" in the pricing section above. You'll join the Academy and check out at the $900 member rate in one step. No emailing required.

Can I register my whole team?

Yes. Register 4+ from one community and the 5th seat is free.

The Agenda

Three days. One story: Filling Up Is Just the Beginning

Mon · Sept 14 — Evening

The story starts

A 5:30 welcome reception with the speakers, the Sales Masters, and sales leaders from communities across the country solving the same problems you are.

Tues · Sept 15 — Full day

Get full, faster. And prove it

Why the answer isn't more leads. Working the middle of the funnel, going from 75% to 95% with PCS, and the data study that shows which activities actually move prospects.

Wed · Sept 16 — Ends at noon

You’re full. Now what?

Resident ambassadors as a real sales force, continuous education as culture, waitlist strategy, and the lost NOI you can recover at 93%+

Guest Speakers

Hear From Leaders In The Industry

David Smith

One On One Sales Academy · Welcome & Introductions

The hero of this story is the prospective resident.

Reed Davis

One On One Sales Academy · Opening Keynote

Sustained success requires more than a strong sales process — it requires a strong learning process.

Jami Sexton

Further · Keynote

What can 10,000 AI role-plays teach us about the future of sales? More than you’d think.

Kristin Kutac Ward

Austera Group

In 20 mystery shops, no one ever asked for her story, proof that sales deserves to be treated as a craft: measured, coached, and protected.

Aaron Catoe

12 Oaks

Look past traditional metrics to the behaviors that actually drive conversions.

Maggie Seybold

Welcome Home

What CRM data reveals about the behaviors that move occupancy.

David Kieffer

New Perspective

The performance indicators that have the greatest impact on sales success.

Dani Marlino

Better Living Senior Living

How a person-centered approach took occupancy from 75% to 95%.

Mike Brindley

Solutions Advisors

Every prospect has a story that extends far beyond their housing needs.

Tami Calais

Motivational Interviewing

The best way through a tough conversation isn't to push harder — it's to listen better.

Kimberly Wilkinson

Creating Results

The middle of the funnel is where trust is built and momentum is made.

Jason Kohler

Beztak

Great sales performance is a whole-community effort, not a solo act.

Samay Kohli

Budy

Thoughtful follow-up turns the prospects you already have into move-ins.

Deb Howard

Senior Living Smart

Stronger conversion without increasing lead volume.

Ted Hudson

Schlegel Villages

The magic isn't in the documentary. It's in the conversations it inspires.

Stephen Bungay

Schlegel Villages

When we listen to people's stories, we create a sense of belonging that can transform lives.

Patrick Leonard

The Gatesworth

What changes when your community is full? Turning occupancy into lasting success.

Matthew Barger

Maxwell Group

Waitlist strategy and making the most of full occupancy.

Carmen Frozniak

Friendship Village

Full is a launchpad, not a finish line.

Matt Leonard

One On One Sales Academy

Every result the industry celebrates is downstream of selling skill.

Betsy Gast

Cantilever

Sustained training beats the one-off event, every time.

Christy Van Der Westhuizen

Jay Bird Senior Living

Culture isn’t a soft skill; it’s a business strategy.

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Kelly Schwennesen

SilverPoint

When people enjoy their work, occupancy grows.

Kevin Carlin

Meridian Senior Living

Connect people to their purpose and everyone wins.

Cindy Robinson

Capri Communities

Engaged teams drive retention and stronger sales.

What to Expect

Why Join Us In St. Louis

Many voices, one craft

Keynotes, panels, and a film premiere: perspectives from operators, sales leaders, residents, and technologists.

The moment automation can't close

Why empathy, curiosity, and guiding people through change become more valuable in an AI world, not less.

Hear it from the thought leaders

Senior living thought leaders share what's actually working — across operations, sales, and the resident experience.

NOI at every occupancy

Filling, fixing, or full: conversion, rate power, length of stay, and seller retention.

A U.S. first

Be in the first U.S. audience for the documentary Stories from the Green Bench, then meet the creators.

Takeaways, not notes

Every session is built around one practical takeaway you can use with your very next prospect.

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