--- description: Videos, speakers and highlights from the 2026 Sales Summit in St. Louis on the human side of senior living sales. title: 2026 Sales Summit | One On One Sales Academy image: https://oneonone.com/hubfs/summit%202026%20hero.jpg --- [![One On One Sales Academy](https://oneonone.com/hubfs/logo.webp)](https://oneonone.com/?hsLang=en) - [About](https://oneonone.com/about?hsLang=en) - [Our Mission](https://oneonone.com/our-mission?hsLang=en) - [Blog](https://oneonone.com/blog?hsLang=en) - [Contact](https://oneonone.com/contact?hsLang=en) [Members](https://academy.oneonone.com/) [Request a Demo](https://oneonone.com/book-a-demo?hsLang=en) The 2026 Sales Summit # Filling Up Is Just the Beginning September 14–16, 2026 · St. Louis, MO Time with sales leaders, operators and senior living thought leaders on the one thing automation can’t do: guide a prospect through one of the biggest decisions of their life. Thank you to everyone who joined us in St. Louis. [Help Plan 2027](https://oneonone.com/summit-2027?hsLang=en) [View the Speakers](https://oneonone.com/summit?hsLang=en#speakers) Highlights ## Hear It From the Attendees Sales leaders from across the country on what changed when they put the prospect at the center. - 0:45 Six of the nine communities that attended took deposits in just two weeks. Eric Varin SVP of Sales, Spectrum Retirement Communities - ![Teresa Weeder Poster Cover](https://oneonone.com/hubfs/Teresa%20Weeder%20Poster%20Cover.png) 1:10 She said no three times. Then we went to see where she lives. Teresa Weeder Corporate Sales Director, Immanuel Communities - ![Maggie Mundwiller Poster cover](https://oneonone.com/hubfs/Maggie%20Mundwiller%20Poster%20cover.png) 0:50 Really thinking about him as a person, not how fast we could move. Maggie Mundwiller Regional Sales Director, Spectrum Retirement Communities - ![Reed Davis Poster Cover](https://oneonone.com/hubfs/Reed%20Davis%20Poster%20Cover.png) 0:55 Learning takes patience, repetition and the ability to slow down. Reed Davis Chief Learning Officer, One On One Sales Academy The 2026 Agenda ## Three days. One story: *Filling Up Is Just the Beginning* Mon · Sept 14 — Evening ### The story starts We opened with a welcome reception: speakers, Sales Masters and sales leaders from communities across the country, all working on the same challenges. Tues · Sept 15 — Full day ### Get full, faster. And prove it Why the answer isn’t more leads. Day two covered working the middle of the funnel, going from 75% to 95% occupancy with Prospect-Centered Selling®, and the data on which activities actually move prospects. Wed · Sept 16 — Ends at noon ### You’re full. Now what? We closed with resident ambassadors as a real sales force, continuous education as culture, waitlist strategy, and the NOI communities leave on the table even at 93%+. 2026 Guest Speakers ## The Leaders In The Industry ![David Smith Head Shot](https://oneonone.com/hubfs/davidsmith.vert.jpg) David Smith One On One Sales Academy · Welcome & Introductions The hero of this story is the prospective resident. ![Reed.davis.vert](https://oneonone.com/hubfs/Reed.davis.vert.jpg) Reed Davis One On One Sales Academy · Opening Keynote Sustained success requires more than a strong sales process — it requires a strong learning process. ![sexton webinar](https://oneonone.com/hubfs/sexton%20webinar.png) Jami Sexton Further · Keynote What can 10,000 AI role-plays teach us about the future of sales? More than you’d think. ![Kristin Kutac Ward headshot Austera Group](https://oneonone.com/hubfs/Kristin%20Kutac%20Ward%20headshot%20Austera%20Group.png) Kristin Kutac Ward Austera Group In 20 mystery shops, no one ever asked for her story, proof that sales deserves to be treated as a craft: measured, coached, and protected. ![AaronCatoe](https://oneonone.com/hubfs/AaronCatoe.jpg) Aaron Catoe 12 Oaks Look past traditional metrics to the behaviors that actually drive conversions. ![maggie headshot](https://oneonone.com/hubfs/maggie%20headshot.jpg) Maggie Seybold Welcome Home What CRM data reveals about the behaviors that move occupancy. David Kieffer New Perspective The performance indicators that have the greatest impact on sales success. ![dani marlino-1](https://oneonone.com/hubfs/dani%20marlino-1.jpeg) Dani Marlino Better Living Senior Living How a person-centered approach took occupancy from 75% to 95%. ![mikebrindley](https://oneonone.com/hubfs/mikebrindley.jpeg) Mike Brindley Solutions Advisors Every prospect has a story that extends far beyond their housing needs. ![Fave headshot](https://oneonone.com/hubfs/Fave%20headshot.jpg) Tami Calais Motivational Interviewing The best way through a tough conversation isn't to push harder — it's to listen better. ![Kimberly wilkinson](https://oneonone.com/hubfs/Kimberly%20wilkinson.png) Kimberly Wilkinson Creating Results The middle of the funnel is where trust is built and momentum is made. ![Jason-Kohler](https://oneonone.com/hubfs/Jason-Kohler.png) Jason Kohler Beztak Great sales performance is a whole-community effort, not a solo act. ![Samay-budy](https://oneonone.com/hubfs/Samay-budy.jpg) Samay Kohli Budy Thoughtful follow-up turns the prospects you already have into move-ins. Deb Howard Senior Living Smart Stronger conversion without increasing lead volume. ![tedhudson](https://oneonone.com/hubfs/tedhudson.jpeg) Ted Hudson Schlegel Villages The magic isn't in the documentary. It's in the conversations it inspires. ![stephenbungay](https://oneonone.com/hubfs/stephenbungay.jpeg) Stephen Bungay Schlegel Villages When we listen to people's stories, we create a sense of belonging that can transform lives. ![PatrickLeonard Headshot](https://oneonone.com/hubfs/PatrickLeonard-1.jpeg) Patrick Leonard The Gatesworth What changes when your community is full? Turning occupancy into lasting success. ![matthewBarger](https://oneonone.com/hubfs/matthewBarger.jpeg) Matthew Barger Maxwell Group Waitlist strategy and making the most of full occupancy. ![carmen-frozniak](https://oneonone.com/hubfs/carmen-frozniak.jpg) Carmen Frozniak Friendship Village Full is a launchpad, not a finish line. Matt Leonard One On One Sales Academy Every result the industry celebrates is downstream of selling skill. ![BetsyGast](https://oneonone.com/hubfs/BetsyGast.png) Betsy Gast Cantilever Sustained training beats the one-off event, every time. ![VanDerWesthuizenC](https://oneonone.com/hubfs/VanDerWesthuizenC.jpeg) Christy Van Der Westhuizen Jay Bird Senior Living Culture isn’t a soft skill; it’s a business strategy. ![original-46A2BB19-1547-4757-976A-F4B1A86BDDF2](https://oneonone.com/hubfs/original-46A2BB19-1547-4757-976A-F4B1A86BDDF2.jpeg) Kelly Schwennesen SilverPoint When people enjoy their work, occupancy grows. Kevin Carlin Meridian Senior Living Connect people to their purpose and everyone wins. ![CindyRobinson\_ShineOnPhotosLLC-1 (1)](https://oneonone.com/hubfs/CindyRobinson_ShineOnPhotosLLC-1%20(1).jpg) Cindy Robinson Capri Communities Engaged teams drive retention and stronger sales. Proud Partners Of The 2026 Sales Summit Premier Sponsor [![talk further logo](https://oneonone.com/hubfs/talk%20further%20logo.svg)](https://www.talkfurther.com/) Platinum Sponsors [![ActiveDEMAND-logo-RGB-Main-WhiteBg](https://oneonone.com/hubfs/ActiveDEMAND-logo-RGB-Main-WhiteBg.png)](https://www.activedemand.com/) [![Austera Group Logo](https://oneonone.com/hubfs/Austera%20Group_Primary%20CMYK.png)](https://austeragroup.com/) [![Catalyst Senior Living Solutions Logo](https://oneonone.com/hubfs/Catalyst_CMYK_Horiz_FullColor.png)](https://catalystseniorlivingsolutions.com/) Gold Sponsors [![Creating Results Logo](https://oneonone.com/hubfs/footer-logo-1.webp)](https://creatingresults.com/) [![welcome home logo](https://oneonone.com/hubfs/welcome%20home%20logo.png)](https://www.welcomehomesoftware.com/) [![Budy Bot Logo](https://oneonone.com/hubfs/Budy_logos-4.png)](https://budybot.ai/senior-living) [![Smart Senior Living Smart Logo Horizontal](https://oneonone.com/hubfs/Smart%20Senior%20Living%20Smart%20Logo%20Horizontal.png)](https://seniorlivingsmart.com/) Silver Sponsors [![alis logo sm](https://oneonone.com/hubfs/alis%20logo%20sm.webp)](https://www.go-alis.com/) [![Dash Media Logo Navy-1](https://oneonone.com/hubfs/Dash%20Media%20Logo%20Navy-1.png)](https://www.mydashmedia.com/) [![Experience Fresh Logo](https://oneonone.com/hubfs/ExF%20Logo.png)](https://experiencefresh.com/) [![salesmail logo](https://oneonone.com/hubfs/salesmail%20logo.svg)](https://www.salesmail.com/) [![Uniti Senior Living Logo](https://oneonone.com/hubfs/uniti-logo_color_horizontal_for-light-bg%20(1)%20(1).png)](https://getuniti.com/industries/senior-living) [![One On One Sales Academy](https://oneonone.com/hubfs/logo.webp)](https://oneonone.com/?hsLang=en) “To transform sales into a productive experience that advances readiness, one prospect at a time.” #### Academy - [About](https://oneonone.com/about?hsLang=en) - [Our Mission](https://oneonone.com/our-mission?hsLang=en) - [Testimonials](https://oneonone.com/testimonials?hsLang=en) - [Our Team](https://oneonone.com/our-team?hsLang=en) #### Resources - [Sales Summit 2026](https://oneonone.com/summit?hsLang=en) - [Blog](https://oneonone.com/blog?hsLang=en) - [Members Page](https://academy.oneonone.com/) #### Get started - [Contact](https://oneonone.com/contact?hsLang=en) - [Request a Demo](https://oneonone.com/book-a-demo?hsLang=en) - [hello@oneonone.com](mailto:hello@oneonone.com) © 2026 One On One Sales Academy [Website Designed & Developed by Austera Group](https://austeragroup.com/)