Prospects Only Need One Thing Before Moving into Your Community

“...a breakthrough on the power of empathy and connection in doing the essential work of selling possibility and hope.”
SETH GODIN
Marketing Visionary

Transforming the Senior Living Sales Industry

It’s About Time

Discover the Prospect-Centered

Selling® Method

The Gatesworth

US News and World Report’s

Best Independent Living Center

Sherpa CRM

Co-Founder,
Acquired in 2022

Time to Get Ready

Documentary Exploring

the Courage of Aging

Mastering the art of human connection.

Join the revolution, Time to Get Ready. Senior housing specialist David A. Smith reveals how to turn deep-seated resistance into successful conversions with his field-tested technique, Prospect-Centered Selling®. Watch the documentary to get a sense of what’s possible when we take time to help people work through their fears and ambivalence.

Watch the documentary today.

Inspire Change with Empathy
 and Connection

“Imagine trying to inspire people who need help but who are actively resisting change. That is the essence of Heroic Selling.”

In It’s About Time!, David Smith chronicles his thirty-plus-year journey as an owner, operator, and sales leader in senior living. His field-tested technique, Prospect-Centered Selling®, is based on a theoretical model adapted from the psychology of change. It’s a strategy supported by data-driven metrics and a purpose-built CRM platform called Sherpa.

David’s methodology is disrupting the universally accepted speed-to-lead paradigm. This book provides case studies and is a step-by-step guide that will show you how to double your close rates, drive higher occupancies, and achieve faster fills. It will not only boost your performance, but it will also help hundreds of thousands more people get ready for a new and vibrant chapter in their lives.

Be heroic. It’s time. Come join us.

PRAISE from early readers

David A. Smith has written an extremely important and practical book that should be a must-read for all senior living professionals, not just those involved in marketing and sales. This book will enlighten all, even those who have worked in the profession for many years who think they understand all they need to know about selling to seniors. David Schless President, American Seniors Housing Association, Washington, DC

David Smith is a giant in the senior living sales space. He invented Prospect-Centered Selling (PCS) to show our industry how to sell people a product they really didn’t want, and I mean REALLY didn’t want, but one they desperately needed. Because of Prospect-Centered Selling, we improved our sales closing ratios, and our sales consultants found a new fondness for the sales process. It gave our sales consultants purpose. Richard Westin CEO, Agemark, San Francisco, CA

David is a visionary in the senior housing field. I had the pleasure of working in the trenches to learn from him while he filled communities in both Chicago and Texas over twenty years ago. Since then, I have incorporated many of his philosophies and techniques into my own consulting and coaching style. I highly recommend his sales approach and his book. Kristin Kutac Ward Founder and CEO, Solutions Advisors and Solvere, Saint Petersburg, FL

I was captivated after hearing David Smith present at a national conference. He spoke about what to do with a prospect and/or family member who came to check it out but wasn’t sure whether a move was in their best interests. I found it refreshing to hear someone address that critical issue. His prospect-centered methodology soon became the governing sales technique of our company. Now, twenty years later, Balfour has continued to use this innovative and still-unique approach to sales and marketing, and its occupancy at all communities consistently exceeds that of its competitors by 5–10 percent, averaging consistently 95–100 percent. Michael Schonbrun Founder and CEO, Balfour Senior Living, Louisville, CO

Back to where it all started: The Gatesworth

David’s journey in Prospect-Centered Selling began at The Gatesworth, one of the first senior living projects of its kind. Now a thriving community, David is returning to his roots to share his new documentary, Time to Get Ready. It follows the lives of two very different individuals as they process the decision to move away from familiar “homes” into a senior community. They share everything from their initial emotional resistance to finally making a logical decision to improve their quality of life as part of a senior community. All with the help and support of an incredible team of leasing counselors who understand the value of Prospect-Centered Selling.

From a Dream to Reality

The Gatesworth is a one-of-a-kind community that aims to delight its residents with exceptional service

About David Smith

Join The "Time To Get Ready" Movement Today

It’s time we start putting prospects at the center of our sales strategy. Join our community of experts and learn how to grow revenue through Heroic Selling. Plus get priority notifications about the upcoming documentary and our new offerings.

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