Upcoming Sales Academy Webinars

How AI Simulation Reveals Real Sales Growth

with

Jamie Sexton, SVP of Strategic Initiatives

June 17, 2026 at noon CT

Join Reed Davis and Jami Sexton from Further as they explore insights gathered from nearly 10,000 sales conversations conducted through Further’s AI Sales Simulator.

What can thousands of practice conversations teach us about sales performance? Quite a bit.
In this session, we’ll uncover:

• The top three sales skills where senior living professionals consistently excel

• The three biggest opportunities for improvement across the industry

• How top performers use practice and feedback to accelerate growth

   

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Listening as a Sales Skill

with

Reed Davis, Chief Learning Officer

July 15, 2026 at noon CT

Legendary football coach Lou Holtz once said, “I never learn anything talking. The only way I’ve ever learned is by listening.” The same is true in sales.

Reed Davis will take a deep dive into empathic listening and explores how curiosity, thoughtful questions, and genuine understanding help prospects move themselves toward meaningful decisions.

You’ll learn:

• The difference between listening to respond and listening to understand
  

• How empathic listening builds trust and reduces resistance
  

• Questions that help prospects uncover their own motivations
  

• Practical techniques you can begin using immediately
  

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Combat Prospect Ghosting

with

August 19, 2026 at noon CT

Few things are more frustrating than having a great conversation with a prospect only to have them suddenly disappear.

Join Reed Davis and the team from ActiveDEMAND as they explore why prospects go silent and what sales professionals can do to re-engage them.

Together we’ll discuss:

• Why “ghosting” happens in senior living sales

• Messaging strategies that encourage responses

• The role automation can play in nurturing engagement

• Proven tactics for reconnecting with prospects who seem to have vanished

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The Power of the Prospect Profile

with

Reed Davis, Chief Learning Officer

October 14, 2026 at noon CT

Fresh off the SMASH stage, Reed Davis shares one of the most compelling findings in senior living sales today: The more completely you capture a prospect’s story, the more likely they are to choose your community.

In this session you’ll discover:

• The surprising connection between prospect profile completeness and conversion rates

• What information matters most when documenting a prospect’s journey

• How better prospect profiles lead to better planning and follow-through

• Practical ways to improve CRM utilization across your team
  

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Planning to Advance

with

November 18, 2026 at noon CT

The holiday season often brings both opportunities and challenges for senior living sales teams. Join Reed Davis and Catalyst Senior Living Solutions as they share practical strategies for helping prospects continue moving forward, even during one of the busiest times of the year.

Topics include:

• Creating meaningful advances that maintain momentum

• Helping families navigate decision-making during the holidays

• Avoiding stalled conversations and delayed decisions

• Building intentional sales plans that keep prospects engaged

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Data That Drives Sales

with

December 16, 2026 at noon CT

As we close out 2026, Reed Davis and the data team from WelcomeHome will take a closer look at the numbers that mattered most this year.

We’ll separate assumptions from reality and uncover what truly drove occupancy and sales performance across the industry.

You’ll gain insights into:

• The metrics that had the strongest connection to sales success

• Trends and benchmarks that emerged throughout 2026

• Leading indicators sales leaders should be monitoring

• How to use data to improve performance in 2027

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