Real Conversations. Real Strategies. Real Results.
Sales Academy Members have benefited from exclusive access to our monthly webinar series – starting today, attendance is open to everyone.
The recordings will continue to be Members-only, but we're opening up the live sessions to a bigger audience, to grow conversations with the brightest minds in senior living sales, marketing, technology, and leadership.
You'll come away with practical next steps, hear from new voices, and be inspired to tackle the occupancy question in order to help more older adults get ready for a change.
Sign up for your live webinar today using the links below.
|
with
Jamie Sexton, SVP of Strategic Initiatives
June 17, 2026 at noon CT
|
Join Reed Davis and Jami Sexton from Further as they explore insights gathered from nearly 10,000 sales conversations conducted through Further’s AI Sales Simulator.
What can thousands of practice conversations teach us about sales performance? Quite a bit.
In this session, we’ll uncover:
-
The top three sales skills where senior living professionals consistently excel
-
The three biggest opportunities for improvement across the industry
-
How top performers use practice and feedback to accelerate growth
REGISTER NOW
|
|
with
Reed Davis, Chief Learning Officer
July 15, 2026 at noon CT
|
Legendary football coach Lou Holtz once said, “I never learn anything talking. The only way I’ve ever learned is by listening.” The same is true in sales.
Reed Davis will take a deep dive into empathic listening and explores how curiosity, thoughtful questions, and genuine understanding help prospects move themselves toward meaningful decisions.
You’ll learn:
-
The difference between listening to respond and listening to understand
-
How empathic listening builds trust and reduces resistance
-
Questions that help prospects uncover their own motivations
-
Practical techniques you can begin using immediately
REGISTER NOW
|
|
with
August 19, 2026 at noon CT
|
Few things are more frustrating than having a great conversation with a prospect only to have them suddenly disappear.
Join Reed Davis and the team from ActiveDEMAND as they explore why prospects go silent and what sales professionals can do to re-engage them.
Together we’ll discuss:
-
Why “ghosting” happens in senior living sales
-
Messaging strategies that encourage responses
-
The role automation can play in nurturing engagement
-
Proven tactics for reconnecting with prospects who seem to have vanished
REGISTER NOW
|
|
with
Reed Davis, Chief Learning Officer
October 14, 2026 at noon CT
|
Fresh off the SMASH stage, Reed Davis shares one of the most compelling findings in senior living sales today: The more completely you capture a prospect’s story, the more likely they are to choose your community.
In this session you’ll discover:
-
The surprising connection between prospect profile completeness and conversion rates
-
What information matters most when documenting a prospect’s journey
-
How better prospect profiles lead to better planning and follow-through
-
Practical ways to improve CRM utilization across your team
REGISTER NOW
|
|
with
November 18, 2026 at noon CT
|
The holiday season often brings both opportunities and challenges for senior living sales teams. Join Reed Davis and Catalyst Senior Living Solutions as they share practical strategies for helping prospects continue moving forward, even during one of the busiest times of the year.
Topics include:
-
Creating meaningful advances that maintain momentum
-
Helping families navigate decision-making during the holidays
-
Avoiding stalled conversations and delayed decisions
-
Building intentional sales plans that keep prospects engaged
REGISTER NOW
|
|
with
December 16, 2026 at noon CT
|
As we close out 2026, Reed Davis and the data team from WelcomeHome will take a closer look at the numbers that mattered most this year.
We’ll separate assumptions from reality and uncover what truly drove occupancy and sales performance across the industry.
You’ll gain insights into:
-
The metrics that had the strongest connection to sales success
-
Trends and benchmarks that emerged throughout 2026
-
Leading indicators sales leaders should be monitoring
-
How to use data to improve performance in 2027
REGISTER NOW
|
