About Us
We blend deep industry expertise with human-centered selling to equip you for meaningful conversations and measurable growth.
Transform Your Senior Living Sales Results with the Sales Academy
One On One’s Prospect-Centered Selling® approach has helped older adults get ready to benefit from an enriched lifestyle for nearly 40 years.
- Learn Prospect-Centered Selling® (PCS)
- Get insights & support from industry sales masters
- Build connections & conversions
Learn More About Sales Academy
Explore the benefits that Sales Academy can offer you and your prospective residents. See content previews and more by signing up today!
Meet David A. Smith
Creator of Prospect-Centered Selling® (PCS)
- 40+ years in senior living sales leadership
- Created the prospect-centered selling methodology
- Founder of One On One Consulting
- Co-Founder, Sherpa CRM
- Author of "It's About Time" on PCS methodology
- Producer of documentary films "Time To Get Ready" and "It's A Matter of Time"
- Former Lead Instructor for Sales Modules at Johns Hopkins & UMBC Erickson School of Aging
Meet David A. Smith
Creator of Prospect-Centered Selling® (PCS)
- 40+ years in senior living sales leadership
- Created the prospect-centered selling methodology
- Founder of One On One Consulting
- Co-Founder, Sherpa CRM
- Author of "It's About Time" on PCS methodology
- Producer of documentary films "Time To Get Ready" and "It's A Matter of Time"
- Former Lead Instructor for Sales Modules at Johns Hopkins & UMBC Erickson School of Aging
Meet Reed Davis
Chief Learning Officer & PCS Expert
- 22+ years in senior living sales leadership
- Former International Director of Training and Coaching at Aline
- Expert in multiple senior living environments: skilled nursing, CCRC, rental, active adult and memory care
- Extensive experience in start-ups and turnarounds
- Coach and trainer for sales professionals across the US, Canada, and UK
Meet Our Team
David A. Smith
Founder & Principal
At 35, David became developer, co-owner, and manager of The Gatesworth, and later of McKnight Place and Park Provence. These senior living communities are nationally and locally recognized as among the best for innovation and quality services. David spent decades mastering the senior housing sales process at his own properties as well as dozens of third-party consulting sites.
Reed Davis
Chief Learning Officer
Reed is a seasoned sales and marketing professional with extensive experience in the senior living industry and Person-Centered Selling® (PCS). As the former Director of Sales and Marketing at Dial Retirement Communities, he successfully increased occupancy by 30% through innovative strategies and a deep understanding of the market. Reed has also served as a trainer for Sherpa CRM and Aline, where he led PCS training sessions to enhance sales effectiveness and foster team development.
Patrick Leonard
Advisor & Advocate
Patrick oversees One On One Sales Academy’s growth efforts and is both a Sales Master and Member. He is also responsible for leading the strategy and execution of all leasing and marketing initiatives at the four Gatesworth Senior Living Communities. Patrick previously served as Chief Growth Officer at Parasol Alliance, a leading strategic technology planning and IT support partner for senior living. He was also Vice President of Sales for Sherpa CRM, a senior living sales enablement platform.
Ramona Davis
Community & Operations Director
Ramona is a brings over a decade of expertise in fostering meaningful connections and providing compassionate support to seniors and their families. Known for her attention to detail and dedication, Mona has a strong background in customer service, training, and community engagement. Her previous senior living roles include Executive Director and Community Relations Director where she achieved record-high occupancy rates and built trusted relationships.
Francisco Fisher
Director of Marketing
Francisco brings over a decade of expertise in content and digital strategy. Previous roles include Director of Marketing at Sherpa CRM, where he helped establish Prospect-Centered Selling as the premier methodology for senior living sales. He also led growth efforts as Content Developer for Moody's Analytics and PR Associate at Voxbone Communications. His skills in digital storytelling and enterprise communication are grounded in a degree in online journalism from the University of Missouri-Columbia.