The 2026 Sales Summit
Filling Up Is Just the Beginning
September 14–16, 2026 · St. Louis, MO
Time with sales leaders, operators and senior living thought leaders on the one thing automation can’t do: guide a prospect through one of the biggest decisions of their life. Thank you to everyone who joined us in St. Louis.
Highlights
Hear It From the Room
Sales leaders from across the country on what changed when they put the prospect at the center.
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0:45
Six of the nine communities that attended took deposits in just two weeks.
Eric Varin
SVP of Sales, Spectrum Retirement Communities
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1:10
She said no three times. Then we went to see where she lives.
Teresa Weeder
Corporate Sales Director, Immanuel Communities
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0:50
Really thinking about him as a person, not how fast we could move.
Maggie Mundwiller
Regional Sales Director, Spectrum Retirement Communities
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0:55
Learning takes patience, repetition and the ability to slow down.
Reed Davis
Chief Learning Officer, One On One Sales Academy
The 2026 Agenda
Three days. One story: Filling Up Is Just the Beginning
Mon · Sept 14 — Evening
The story starts
We opened with a welcome reception: speakers, Sales Masters and sales leaders from communities across the country, all working on the same challenges.
Tues · Sept 15 — Full day
Get full, faster. And prove it
Why the answer isn’t more leads. Day two covered working the middle of the funnel, going from 75% to 95% occupancy with Prospect-Centered Selling®, and the data on which activities actually move prospects.
Wed · Sept 16 — Ends at noon
You’re full. Now what?
We closed with resident ambassadors as a real sales force, continuous education as culture, waitlist strategy, and the NOI communities leave on the table even at 93%+.
2026 Guest Speakers
The Leaders In The Industry
David Smith
One On One Sales Academy · Welcome & Introductions
The hero of this story is the prospective resident.
Reed Davis
One On One Sales Academy · Opening Keynote
Sustained success requires more than a strong sales process — it requires a strong learning process.
Jami Sexton
Further · Keynote
What can 10,000 AI role-plays teach us about the future of sales? More than you’d think.
Kristin Kutac Ward
Austera Group
In 20 mystery shops, no one ever asked for her story, proof that sales deserves to be treated as a craft: measured, coached, and protected.
Aaron Catoe
12 Oaks
Look past traditional metrics to the behaviors that actually drive conversions.
Maggie Seybold
Welcome Home
What CRM data reveals about the behaviors that move occupancy.
David Kieffer
New Perspective
The performance indicators that have the greatest impact on sales success.
Dani Marlino
Better Living Senior Living
How a person-centered approach took occupancy from 75% to 95%.
Mike Brindley
Solutions Advisors
Every prospect has a story that extends far beyond their housing needs.
Tami Calais
Motivational Interviewing
The best way through a tough conversation isn't to push harder — it's to listen better.
Kimberly Wilkinson
Creating Results
The middle of the funnel is where trust is built and momentum is made.
Jason Kohler
Beztak
Great sales performance is a whole-community effort, not a solo act.
Samay Kohli
Budy
Thoughtful follow-up turns the prospects you already have into move-ins.
Deb Howard
Senior Living Smart
Stronger conversion without increasing lead volume.
Ted Hudson
Schlegel Villages
The magic isn't in the documentary. It's in the conversations it inspires.
Stephen Bungay
Schlegel Villages
When we listen to people's stories, we create a sense of belonging that can transform lives.
Patrick Leonard
The Gatesworth
What changes when your community is full? Turning occupancy into lasting success.
Matthew Barger
Maxwell Group
Waitlist strategy and making the most of full occupancy.
Carmen Frozniak
Friendship Village
Full is a launchpad, not a finish line.
Matt Leonard
One On One Sales Academy
Every result the industry celebrates is downstream of selling skill.
Betsy Gast
Cantilever
Sustained training beats the one-off event, every time.
Christy Van Der Westhuizen
Jay Bird Senior Living
Culture isn’t a soft skill; it’s a business strategy.
Kelly Schwennesen
SilverPoint
When people enjoy their work, occupancy grows.
Kevin Carlin
Meridian Senior Living
Connect people to their purpose and everyone wins.
Cindy Robinson
Capri Communities
Engaged teams drive retention and stronger sales.