The One On One Blog

The human side of senior living sales.

Practical ideas on Prospect-Centered Selling®, conversion, and leading a team that fills — and stays full.

In the News

AARP's Movies for Grownups Selects A Matter of Time for Worldwide Screening November 5

The senior living documentary A Matter of Time, executive produced by David A. Smith, streams free worldwide November 5 on AARP's Short Film Night.

One On One Sales Academy · 3 min read · October 29, 2026

Occupancy & Conversion

Reaching 100% occupancy isn't the finish line — it's the start. See how Prospect-Centered Selling® helps senior living teams sustain full ...

David Smith · 8 min read · August 13, 2026

The Human Side of Sales

The healthiest senior living organizations allow sales teams to cultivate relationships, not just chase move-ins.

Reed Davis · 3 min read · June 2, 2026

Sales Summit

A recap of the 2025 One On One Sales Summit featuring industry speakers and more.

Reed Davis · 5 min read · December 10, 2025

Prospect-Centered Selling

In Senior Housing News’ feature, One On One Sales Academy's Jeff Gronemeyer and Edie Smith offer a blueprint for industry wide occupancy ...

David Smith · 3 min read · September 2, 2025

Leadership & Culture

A culture that views failure as a learning opportunity fosters loyalty and motivation, with team members more likely to be more engaged and ...

Reed Davis · 3 min read · August 26, 2025

Leadership & Culture

PCS is the most effective approach to boosting conversions and market success. Sales Academy lets members to learn, connect, and master PCS ...

David Smith · 9 min read · August 26, 2025

The Human Side of Sales

Great selling in the world of senior housing is in creating emotional trust and space where people feel empowered to be honest about fears ...

David Smith · 3 min read · August 26, 2025

Occupancy & Conversion

enior living conversion rates hover stubbornly around an average of 10%. You've got plenty of leads. How do you convert them to satisfied ...

Reed Davis · 5 min read · August 26, 2025

The Human Side of Sales

Don't offer a solution before you have understand their situation. When our Prospects think out loud, explore their concerns, and find ...

Reed Davis · 3 min read · August 26, 2025